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Introduction

Category: Signage & Printing Industry | Trade Shows | Digital Printing Technology Read Time: ~18 minutes

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When Media Expo New Delhi 2021 opened its doors from 18–20 November 2021 at the India Expo Centre and Mart, Greater Noida, it marked one of the first major in-person comebacks for India’s printing, signage, and advertising industry after the disruptions of the COVID-19 pandemic. Organised by Messe Frankfurt Trade Fairs India Pvt. Ltd., the show has long served as the country’s most trusted platform for printing equipment manufacturers, signage solution providers, and digital display innovators to meet face-to-face with buyers, dealers, and industry professionals.

Among the exhibitors that used this platform to reconnect with the market was MS Sign Pvt Limited, which brought a focused, machine-first showcase to its booth — headlined by the Grando flex printing machine, the Erick eco-solvent printer and Erick UV printer, and the Omajic range of eco-solvent and UV printing machines. Rather than a broad, scattergun display, MS Sign Pvt Limited’s presence at Media Expo 2021 was built around demonstrating real, working large-format printing technology to an audience of sign-makers, print shop owners, and branding businesses actively looking to expand or upgrade their production capacity.

This blog takes a closer look at what MS Sign Pvt Limited exhibited at Media Expo New Delhi 2021, why each of these product lines matters to today’s printing and signage businesses, and what the showcase reveals about where the industry’s equipment needs are headed.

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Why Machine Showcases Matter More Than Ever in the Printing Industry

Before diving into the specific machines on display, it’s worth understanding why equipment-focused exhibits like MS Sign Pvt Limited’s carry so much weight at a show like Media Expo.

Large-format printing machines represent a serious capital investment for any sign-making or print production business. Buyers evaluating a six- or seven-figure purchase want to see:

• Print quality up close — colour accuracy, resolution, and consistency across different substrates
• Build quality and mechanical reliability — the frame, guide rails, and motor systems that determine a machine’s working life
• Printhead technology — since printhead choice directly affects speed, resolution, and long-term running costs
• Ink compatibility and running costs — eco-solvent, solvent, and UV-curable inks each carry different cost and application profiles
• After-sales support and service availability — a critical factor for machines that will run daily, multi-shift production

A trade show floor is one of the only settings where all of these factors can be evaluated simultaneously, in person, with a live demonstration running in real time. This is exactly the value MS Sign Pvt Limited’s booth aimed to deliver.

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1. The Grando Flex Printing Machine

The first major highlight of MS Sign Pvt Limited’s exhibit was the Grando flex printing machine — part of a well-established large-format solvent printer lineup used widely across India’s flex, banner, and outdoor advertising production segment.

About the Grando Platform

Grando has built a reputation in the large-format digital printing space as a manufacturer focused on solvent, eco-solvent, UV, and sublimation printing technology, with machines designed for high-volume, continuous production environments. The flex printing machines in this range are typically built around industrial-grade printheads (commonly Konica or similar high-precision piezo heads), engineered to handle the demanding, high-speed output required by India’s flex and banner printing segment — everything from shop signage and hoardings to event banners and vehicle wraps.

Why It Matters for Sign-Making Businesses

Flex printing remains one of the most widely used formats in Indian outdoor advertising and retail signage, thanks to its durability, weather resistance, and cost-effectiveness for large-format graphics. For a print shop or signage business, a machine like the Grando flex printer represents:

• High-speed output capable of meeting large or time-sensitive orders, such as election campaigns, retail launches, or event branding
• Consistent print quality across large surface areas, critical for hoardings and banners viewed from a distance
• Durability for outdoor applications — since flex prints are frequently exposed to sun, rain, and dust
• Cost-efficient production for bulk or repeat orders, keeping per-square-foot printing costs competitive

By showcasing this machine live at Media Expo, MS Sign Pvt Limited gave visiting print shop owners and sign-making businesses the chance to see actual print output, inspect build quality, and ask detailed questions about speed, ink consumption, and maintenance — the kind of due diligence that’s hard to do from a brochure alone.

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2. Erick Eco-Solvent Printer and Erick UV Printer

The second highlight of MS Sign Pvt Limited’s booth was the Erick lineup, which the company showcased across both its eco-solvent and UV printer categories — giving visitors a look at two distinct production technologies from the same brand family.

Erick Eco-Solvent Printer

Erick’s eco-solvent machines are built for the same core use case that dominates India’s large-format print shops: high-volume, roll-based printing on vinyl, banner material, and other flexible substrates used for hoardings, storefront graphics, vehicle branding, and backlit signage. As with other eco-solvent platforms, the appeal lies in combining outdoor-grade durability and colour vibrancy with lower odour and easier day-to-day operation compared to older solvent technology — making it practical for busy print shops running multiple jobs through the day.

Erick UV Printer (Including UV Flatbed and Hybrid Configurations)

On the UV side, the Erick lineup extends into UV flatbed and eco-solvent/UV hybrid printer configurations — machines designed to handle both flexible roll media and rigid boards on a single platform. A hybrid setup like this is particularly attractive for sign-making businesses that want to avoid investing in two completely separate machines: one printer can move between printing a vinyl banner in the morning and a rigid acrylic sign board in the afternoon, simply by switching media handling modes.

Erick’s UV lineup also includes dedicated UV DTF (Direct-to-Film) printing capability, reflecting the wider industry shift toward flexible transfer-based printing methods that let businesses apply UV-printed graphics onto an even broader range of surfaces and products, from signage components to promotional and personalised items.

Why the Erick Lineup Stood Out

By exhibiting both the eco-solvent and UV/hybrid sides of the Erick range together, MS Sign Pvt Limited gave visitors a practical side-by-side comparison of:

• Flexible, roll-based production (eco-solvent) versus rigid-substrate and hybrid production (UV/hybrid)
• Single-technology machines versus combined eco-solvent/UV hybrid platforms that reduce the need for multiple separate printers
• Entry-level production setups versus higher-capacity configurations suited to busier, multi-shift print shops

For a visiting print shop owner trying to decide between a straightforward eco-solvent machine and a more versatile hybrid setup, having both options running live, side by side, made it far easier to match the right Erick configuration to their actual production needs and budget.

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3. The Omajic Range: Eco-Solvent and UV Printing Machines

The third and arguably most versatile part of MS Sign Pvt Limited’s showcase was the Omajic range, spanning both eco-solvent and UV printing machine categories — two of the fastest-growing segments in India’s digital printing and signage industry.

Eco-Solvent Printing: The Workhorse of Modern Signage

Eco-solvent printers have become a preferred choice across the Indian signage and print industry for a simple reason: they combine the durability and outdoor-readiness of traditional solvent printing with lower odour, reduced environmental impact, and broader substrate compatibility. The Omajic eco-solvent machines typically feature:

• Odourless or low-odour ink systems, making them suitable for indoor workspaces without the ventilation demands of older solvent technology
• Vibrant, durable colour output that holds up under sun exposure — important for outdoor signage, vehicle graphics, and banners
• Compatibility with a wide range of media, including vinyl, banner material, backlit film, and window film
• Lower total cost of ownership compared to traditional solvent systems, an increasingly important factor as businesses look to control operating costs

UV Printing: Precision, Versatility, and Instant Curing

The UV printing side of the Omajic range — spanning flatbed, roll-to-roll, and hybrid configurations commonly seen in this product family — addresses a different but equally important segment of the signage and branding market. UV-curable ink is cured instantly by UV light as it’s printed, which means:

• Printing directly onto rigid substrates such as acrylic, wood, metal, glass, and PVC boards — essential for premium signage, POP displays, and interior branding
• No drying time required, significantly speeding up production turnaround
• Sharp, high-resolution output suitable for detailed graphics, fine text, and photographic-quality prints
• Reduced material waste, since UV-cured prints are ready for finishing and installation almost immediately after printing

Why a Combined Eco-Solvent and UV Range Matters

By showcasing both eco-solvent and UV machines under the Omajic banner, MS Sign Pvt Limited effectively demonstrated a complete production ecosystem to visitors — covering flexible, roll-based substrates (via eco-solvent) and rigid, specialty substrates (via UV) within a single equipment relationship. For a growing sign-making or branding business, this kind of one-stop access to complementary technologies simplifies vendor relationships, servicing, and training, since staff can be trained across a coherent equipment family rather than juggling multiple, unrelated brands.

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The Broader Context: India’s Printing Machine Market in 2021

MS Sign Pvt Limited’s equipment-focused showcase arrived at a particularly relevant moment for the industry.

Recovery-Driven Investment

After the disruptions of 2020, many print shops and signage businesses had deferred equipment upgrades, either due to cash flow pressure or uncertainty about demand. By late 2021, as retail, real estate, and corporate activity began recovering, many of these businesses were re-evaluating their production capacity — creating renewed interest in machine purchases and upgrades, exactly the kind of demand a well-curated equipment showcase at Media Expo could capture.

The Shift Toward UV and Eco-Solvent Technology

The Indian large-format printing market has been steadily shifting away from older, high-odour solvent systems toward eco-solvent and UV-curable technologies — driven by workplace health considerations, environmental awareness, and client demand for a broader range of printable substrates. Machines like those in the Omajic range sit squarely at the centre of this shift, offering a practical upgrade path for businesses moving away from legacy solvent-only setups.

Import-Driven Equipment Ecosystem

A significant share of India’s large-format printing machines — including many Grando, Omajic, and comparable product lines — are sourced through import and distribution networks connecting Indian equipment dealers with manufacturers, largely based in China, that specialise in solvent, eco-solvent, UV, and sublimation printer technology. Companies like MS Sign Pvt Limited, positioned as equipment suppliers and dealers within this ecosystem, play an important role in bringing this technology to Indian print shops — along with the localised sales support, installation assistance, and after-sales service that imported machinery requires to run reliably in Indian production environments.

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What Visitors to the MS Sign Pvt Limited Booth Could Evaluate

For attendees who stopped by the booth at Media Expo New Delhi 2021, the experience centred on hands-on evaluation of the equipment itself:

Live printing demonstrations — watching the Grando flex printer, Erick eco-solvent and UV machines, and Omajic eco-solvent/UV printers run actual print jobs, rather than relying on spec sheets alone.

Sample output inspection — examining printed samples on different substrates (vinyl, banner, acrylic, and rigid boards) to assess colour accuracy, resolution, and finish quality.

Technical consultations — discussing printhead configuration, print speed, ink type, and substrate compatibility with knowledgeable staff who could match machine capability to a visitor’s specific production needs.

Pricing and investment discussions — an in-person setting where buyers could directly compare the Grando, Erick, and Omajic options against their budget and expected order volumes.

After-sales and service conversations — an especially important topic for imported large-format machinery, where local spare parts availability, technician support, and warranty terms significantly affect a buyer’s confidence in the purchase.

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Why This Kind of Equipment Showcase Benefits the Wider Industry

MS Sign Pvt Limited’s decision to lead with a machine-focused exhibit — rather than a general signage products display — reflects a broader trend in how equipment dealers approach trade shows like Media Expo.

Educating the Market on Technology Choices

Many print shop owners, particularly smaller and MSME-scale operators, may not have detailed technical knowledge of the differences between solvent, eco-solvent, and UV printing technologies. A well-run booth with live demonstrations serves an educational function, helping buyers make informed decisions rather than purchasing based on price alone.

Supporting the MSME Backbone of the Industry

India’s printing and signage sector is overwhelmingly composed of small and medium enterprises. Equipment dealers who bring a range of machines — spanning different capacities and price points, as MS Sign Pvt Limited did with its Grando, Erick, and Omajic lineup — make it easier for MSME print shops to find equipment genuinely suited to their scale of operation, rather than being pushed toward oversized or undersized solutions.

Building Long-Term Service Relationships

Machine sales in this industry are rarely one-time transactions. Ongoing servicing, spare parts, ink supply, and technical troubleshooting are all part of the relationship between an equipment dealer and a print shop. A strong in-person showcase at an event like Media Expo helps establish the kind of trust that underpins these longer-term service relationships.

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Looking Ahead

As India’s signage, branding, and large-format printing industry continues to recover and grow beyond 2021, demand for reliable, well-supported printing machinery — spanning flex printing, eco-solvent, and UV technology — is likely to keep expanding. Retail expansion, infrastructure growth in tier-2 and tier-3 cities, and the continued shift toward digitally printed, rigid-substrate signage all point toward sustained demand for the kind of equipment MS Sign Pvt Limited showcased at Media Expo New Delhi 2021.

For print shop owners, sign-making businesses, and branding agencies evaluating their next equipment investment, showcases like this one offer a rare opportunity to see the Grando flex printing machine, the Erick eco-solvent and UV printers, and the Omajic eco-solvent and UV printing machines side by side — and to make a more informed decision than a catalogue or a phone call could ever provide.

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Conclusion

MS Sign Pvt Limited’s participation in Media Expo New Delhi 2021 offered visitors a focused, hands-on look at its printing machine lineup — the Grando flex printer for high-volume banner and flex production, the Erick eco-solvent and UV printers rounding out the company’s equipment portfolio, and the Omajic range covering both eco-solvent and UV printing needs. Together, this lineup reflected the practical, day-to-day equipment decisions facing India’s signage and print production businesses as the industry worked to rebuild momentum after a difficult period.

For an industry where machine quality, reliability, and after-sales support directly determine a business’s production capacity and bottom line, showcases like this one remain one of the most valuable touchpoints between equipment suppliers and the print shops, sign-makers, and branding businesses that depend on them.